Digital Marketing is the use of digital channels such as the internet, social media, email, and mobile apps, to promote & sell products or services. Modern marketing can't do without it because it helps companies connect with and target people in a more targeted and cost-effective way, leading to better results that can be measured. This new way of doing digital marketing lets businesses reach people in different places at any time, on any device & regardless of location. Businesses can tailor their ads to specific groups of people using digital marketing targeting tools which increases their effectiveness.
Digital marketing is also usually less expensive than traditional marketing methods. It lets you contact more people for less money & get real-time known insights that help you make smart decisions about future campaigns.
